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Vol 6, No 2 (2017) How Brand Excitement Can Enhance Emotional Responses of Local Fashion Brands in Indonesia? : Moderating of Ethnocentrism Abstract  PDF
Cindy Suwandhi, Tengku Ezni Balqiah
 
Vol 10, No 3 (2022) Create Brand Loyalty of Indonesıan Facebook User Through Brand Engagement: Utılızatıon the Role of Socıal Medıa Marketıng Elements Abstract  PDF
Astri Wulandari, Bethani Suryawardani, Dandy Marcelino
 
Vol 2, No 3 (2014) Brand Awareness, Ad Attıtudes and Ad Features Toward Engagement on Youtube: an Empırıcal Study of Green Automobıles Abstract  PDF
Ayu Febriyanti Puspitasari, Chien Wen Shen
 
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